10 Tips For a Winning Product Marketing Launch

April 27th, 2012

It’s one thing to build a fantastic product but until the customers know about the product and how it can work for them, there’s only so much a great product can achieve. So, the successful marketing plan of a product is everything and a vital cog in this process is the product launch, which is the very event that announces the arrival of the product into the world.

The launch of the product is almost like the arrival of a baby into the family, a joyous occasion which calls for celebration, while at the same time resulting in many challenges cropping up. A good product launch should aim to streamline this whole process, while also creating a road map for the future of the product in the market place.

So, here are top 10 tips that will be useful to you in planning your product launch strategy:

Identify your Target Customer

While defining the audience would actually have been completed right at the time of conceptualizing the product, the real challenge lies in now getting the attention of the end user or the consumer for whom the product is meant for. So, it would be a good idea to sit down and redefine the first target segment who actually needs to get a look and feel of the product. For instance, if it is a consumer electronics product, getting the product reviewers aboard to review/report about the product at the time of launch along with the opinion leaders would be the way to go. Read the rest of this entry »

Email Campaign A/B Testing: Top 10 Tips to Optimize

April 21st, 2012

How much time do you take to trash an email?

It is estimated that a user takes microseconds to delete an email. Digital Marketers are always battling to optimize the email marketing campaigns and improve the open rate, click rate and conversions of an email. The two key ingredients to make sure that you are running an optimized email campaign are targeting and testing.

Email Marketing Best Practices

A successful email campaign begins with your email list. You have to make sure that you are reaching out to the right consumers and your email list is highly targeted. Once you have identified your consumers, the next step is to split test your email campaign. Let’s have a look at the top 10 tips for optimizing and A/B test email campaigns: Read the rest of this entry »

The rise, and rise of Linkedin: Top 5 Insights for Marketers

March 13th, 2012

It wasn’t until 2003, when LinkedIn came along and completely changed the way people networked. And,we’re talking about a time earlier than Facebook here. So, even as Facebook has gone on to become a giant in social networking, LinkedIn continues to be the ready reckoner for almost everyone who wants to get ahead professionally, through well, networking. Even as other avenues like BranchOut and BeKnown are the latest upstarts trying to find their feet in the world of professional networking, LinkedIn continues to lead the field, and by a good margin at that.

LinkedIn NYSE

Harking back to the time when internet wasn’t all pervasive and where networking meant going to the hottest dinners and conferences in town to connect to the who’s who in your industry, professional networking meant a whole lot of effort, which many times could still leave you as unrecognized as ever. So, staying in touch with people was a big issue and naturally your horizons were limited to a limited set of people you could interact with, mainly due to geographic and time constraints. Enter LinkedIn. Read the rest of this entry »

B2B Marketing and SEO: 7 Strategies for Businesses

March 7th, 2012

Let me ask you a “dumb” question: Is business to consumer (B2C) marketing significantly different from business to business (B2B)?

There are a lot of you who hold the opinion that marketing is marketing as we are ultimately marketing to a consumer. You are partially right as the product or service is being delivered to the user but there are few subtle differences between B2B and B2C that we need to understand as a marketer.

Let’s have a look at the top 7 strategies in B2B marketing. These steps will make your business more visible to other businesses.┬áIn the ever changing world of the internet, the need for search engine strategists to continually refine the process of optimizing their websites to be at the top of search results is more acute than ever before. Visibility is the biggest factor that can make or break sales and here are few critical recommendations that can bump up your business’ visibility:

Author Information in Search results:

Google Author

Read the rest of this entry »

Pinterest: What’s all the hype about one of the fastest growing websites ?

February 13th, 2012
Pinterest Logo


Pinterest is all about rich visual imagery and that is just one of the many reasons why the latest social media sensation in town is getting all the attention, and quite deservedly so. To give you a brief overview of Pinterest, it is a form of social sharing involving images in this case. While we do have Picasa and Flickr already, Pinterest takes imagery to an all new level by clearly defining its role as a referrer, as an interest creator and curator of sorts. Read the rest of this entry »