Posts Tagged ‘B2B Marketing vs B2C Marketing’

B2B Marketing and SEO: 7 Strategies for Businesses

Wednesday, March 7th, 2012

Let me ask you a “dumb” question: Is business to consumer (B2C) marketing significantly different from business to business (B2B)?

There are a lot of you who hold the opinion that marketing is marketing as we are ultimately marketing to a consumer. You are partially right as the product or service is being delivered to the user but there are few subtle differences between B2B and B2C that we need to understand as a marketer.

Let’s have a look at the top 7 strategies in B2B marketing. These steps will make your business more visible to other businesses.┬áIn the ever changing world of the internet, the need for search engine strategists to continually refine the process of optimizing their websites to be at the top of search results is more acute than ever before. Visibility is the biggest factor that can make or break sales and here are few critical recommendations that can bump up your business’ visibility:

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