Posts Tagged ‘Email Marketing A/B Testing’

Email Campaign A/B Testing: Top 10 Tips to Optimize

Saturday, April 21st, 2012

How much time do you take to trash an email?

It is estimated that a user takes microseconds to delete an email. Digital Marketers are always battling to optimize the email marketing campaigns and improve the open rate, click rate and conversions of an email. The two key ingredients to make sure that you are running an optimized email campaign are targeting and testing.

Email Marketing Best Practices

A successful email campaign begins with your email list. You have to make sure that you are reaching out to the right consumers and your email list is highly targeted. Once you have identified your consumers, the next step is to split test your email campaign. Let’s have a look at the top 10 tips for optimizing and A/B test email campaigns: (more…)