Posts Tagged ‘Go-to-market product strategy’

10 Tips For a Winning Product Marketing Launch

Friday, April 27th, 2012

It’s one thing to build a fantastic product but until the customers know about the product and how it can work for them, there’s only so much a great product can achieve. So, the successful marketing plan of a product is everything and a vital cog in this process is the product launch, which is the very event that announces the arrival of the product into the world.

The launch of the product is almost like the arrival of a baby into the family, a joyous occasion which calls for celebration, while at the same time resulting in many challenges cropping up. A good product launch should aim to streamline this whole process, while also creating a road map for the future of the product in the market place.

So, here are top 10 tips that will be useful to you in planning your product launch strategy:

Identify your Target Customer

While defining the audience would actually have been completed right at the time of conceptualizing the product, the real challenge lies in now getting the attention of the end user or the consumer for whom the product is meant for. So, it would be a good idea to sit down and redefine the first target segment who actually needs to get a look and feel of the product. For instance, if it is a consumer electronics product, getting the product reviewers aboard to review/report about the product at the time of launch along with the opinion leaders would be the way to go. (more…)